The idea is both simple and more or less selfless, and revolves around a single core concept: getting things for free is awesome. While I have no control over whether I get stuff for free – short of taking up shoplifting as a hobby, and even then the only freebie I get is likely to be a lift in a shiny police car – I can control whether other people receive free gifts.
So I do. Every so often, I log on to Amazon and type a name into the Wish List search. I scroll down the list and pick someone at random – before buying them an item that they’ve been wanting but never got around to buying.
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