Apostrophe’s in the wild: 5

Another day, another sad tale of apostrophe abuse.

It seems that the simple rule of “an apostrophe never pluralises” is too much for the shopkeepers of our great nation.  While we’re already aware of the horrendous abuse piled upon the innocent possessive apostrophe by Asda, we could perhaps forgive the Septic owners – Mall-Wart – for their crimes, being as they are somewhat backward in the linguistic stakes as a consequence of their birth nation.

Sadly, there can be no such excuse for Sainsbury’s – and how ironic it is that the company name is correctly formatted with a possessive apostrophe of its own.  If only it could have alerted its guardians as to their folly as they proceed to litter an aisle sign with not one, but two superfluous of its brethren.  For shame.