Apostrophe's in the wild 6It’s not often that a mere sign – even one displaying a frankly staggering ineptitude with the English language – leaves me speechless, but this particular example of apostrophe abuse came close.

Note the shotgun-like approach to grammar involved in this image, where every single S is preceded by an errant apostrophe – with the  exception of “brows” and “extensions,” which I can only assume were missed by mistake.

The sign may declare that “Beauty Matterz,” but I posit that grammar ‘matterz’ more.

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