It’s not often that a mere sign – even one displaying a frankly staggering ineptitude with the English language – leaves me speechless, but this particular example of apostrophe abuse came close.
Note the shotgun-like approach to grammar involved in this image, where every single S is preceded by an errant apostrophe – with the exception of “brows” and “extensions,” which I can only assume were missed by mistake.
The sign may declare that “Beauty Matterz,” but I posit that grammar ‘matterz’ more.